This ad for Biltrite shoe soles - "BEST by any test!" - has seen better days. It dates to 1947, which we know because it is located in a St. Louis Public Service bus that was retired that year and benignly neglected until acquired by IRM in 2015. I'm actually not sure exactly what it says, other than the dark-colored lettering and "America's Standard of Quality" across the bottom. "BILTRITE will not
something /
something heels and soles" - any ideas? Just make sure you see a
leading shoe rebuilder and not one of those knock-off shoe rebuilders.
Skid and Rubber are the words you could not make out. Maybe this can be put into the scanner at the Pullman Library and then reworked by someone in a photo editor before reproducing on cardstock?
ReplyDeleteSt. Louis was a shoemaking center of America. Before prohibition the city was know for "Blues, Booze, and Shoes."
ReplyDeleteSome of the unfortunate breweries even became shoe factories.
ReplyDeleteWonder if you can send them brake shoes...
ReplyDeleteA Stafa,
Ohio