This ad for Biltrite shoe soles - "BEST by any test!" - has seen better days. It dates to 1947, which we know because it is located in a St. Louis Public Service bus that was retired that year and benignly neglected until acquired by IRM in 2015. I'm actually not sure exactly what it says, other than the dark-colored lettering and "America's Standard of Quality" across the bottom. "BILTRITE will not something / something heels and soles" - any ideas? Just make sure you see a leading shoe rebuilder and not one of those knock-off shoe rebuilders.
The "Hicks Locomotive and Car Works" banner at the top is taken from original artwork of the company, which was in business from 1897 to 1911. The picture behind it shows the three CA&E wood cars in a train at the Museum, headed by #309, which was built by the Hicks Locomotive and Car Works in 1907.
For more information about these cars, follow these links: CA&E 308; CA&E 309; CA&E 321; and IRR 205. For other equipment at IRM, go to the complete roster.
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